Brazilian Joia Shampoo

3.9 971 reviews
Brazilian Joia Shampoo
A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as ... Learn more

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  • Details

    A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*—in the cult fave Brazilian Bum Bum Cream scent.

    Brazilian Joia™ shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology™ instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.

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  • How to use

  • Ingredients

  • Details
  • How to use
  • Ingredients

A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*—in the cult fave Brazilian Bum Bum Cream scent.

Brazilian Joia™ shampoo and conditioner help mend and prevent breakage for strong, damage-free hair. With encapsulated plant-based keratin beads, SOL Seal Technology™ instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.

-apply a generous amount to wet hair and massage as lather builds.
-Rinse and repeat, as desired.
-Follow with Brazilian Joia™ Strengthening + Smoothing
Conditioner for maximum SOL Seal Technology™ benefits.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Theobroma Grandiflorum Seed Butter, Cocos Nucifera (Coconut) Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Astrocaryum Murumuru Seed Butter, Mauritia Flexuosa Fruit Oil, Hibiscus Sabdariffa Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Tocopherol, Coco-Glucoside, Algin, Xanthan Gum, Chitosan, Carrageenan, Glycerin, Glycol Stearate, Cocamide MIPA, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Isopropanolamine, Caprylic/Capric Triglyceride, Magnesium Chloride, Sorbitan Oleate, Phenoxyethanol, Ehtylhexylglycerin, Citric Acid, Sodium Chloride, Sodium Hydroxide, Benzyl Salicylate, Coumarin, Limonene, Hydroxycitronellal, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).

Reviews

3.9/5
972 reviews
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3.9/5
972 reviews
Rating star Rating star Rating star Empty star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

kiks12

27/11/2024

1/5
Verified buyer

Greasy

As others have shared, it leaves your crown greasy and desert dry strands. Also, the scent is very, very faint.

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Overcomergirl

06/09/2024

5/5
User Review without direct purchase

Actually made my hair stronger

My hair actually felt stronger after the first use. My straight, high-porosity hair had been feeling dry and brittle. I was surprised how quickly this worked. I love it. I haven't even tried it with the conditioner yet. I sure plan to.

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Recommend this product: Yes

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sdjlovergr68yas

30/08/2024

5/5
User Review without direct purchase

Love!

I got this as a gift and I didn’t think I’d love it as much as I do. The lather isn’t great, but it smells amazing and my hair is looking like it has less breakage. I like to use it with the matching conditioner and leave in conditioner which I also recommend

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Recommend this product: Yes

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leah290

27/08/2024

2/5
User Review without direct purchase

not for me.

it cleaned my hair and it smells great but I found my hair to be dry and more frizzy and brittle which isn't the norm for me. I think it could be a great product but just not for my hair type.

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xkalysta

16/08/2024

1/5
User Review without direct purchase

Didn't like the texture, also got a reaction from it... would'nt purchase again! didnt do good to my hair.

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Maple80

07/08/2024

5/5
Verified buyer

Smells amazing. Need to use for a few wash to know the results

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Recommend this product: Yes

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mjaie

20/07/2024

1/5
Testers' review

not amazing

left chunks of residue in my hair after getting out of the shower, smelt alright.

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abbystar89

17/07/2024

5/5
User Review without direct purchase

❤️

Amazing shampoo!! 10/10 recommend this, leaves your hair frizz free and soft

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Recommend this product: Yes

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onionpeel

10/07/2024

5/5
User Review without direct purchase

A MUST HAVE TO YOUR HAIRCARE ROUTINE!

I thought this shampoo was not going to be bubbly but to my surprise it's was bubbly it spread very nicely through my hair while I was applying. This shampoo also has a great scent definitely worth your money, and feels very hydrating on dry scalp.

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Recommend this product: Yes

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lendena

10/07/2024

3/5
Testers' review

this was go but it mad my hair darker and dried out but I will recommend it

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Recommend this product: Yes

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Ella2112

01/07/2024

4/5
User Review without direct purchase

A must have

Ever since using this everyday I would get compliments like “You’re hair smells so good what do you use?” or “You’re hair looks so good what do you use?” I tell them I use the Sol de janerio shampoo and conditioner. I love this product! I will definitely be repurchasing this.

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Recommend this product: Yes

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BackstreetGem

01/07/2024

1/5
User Review without direct purchase

Product was like a curdled diary product open opening. Totally gross, couldn't use.

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Iza16

22/06/2024

5/5
User Review without direct purchase

This is a MUST HAVE!!

Oh my gosh I love sol de Janeiro so I had high hopes for this shampoo and they exceeded my expectations!!! this shampoo made my hair so smooth and it smelled sooooo good.

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Recommend this product: Yes

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Roze03

17/06/2024

1/5
Testers' review

Horrible

This product is awful / it was chunky and made my hair even more oily after - my hair has never looked worse

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Sol de Janeiro celebrates every body. This is Body Joy – no rules. Only celebration. Experience our addictive gourmand scents and luxurious textures, inspired by Brazilian Beauty Secrets and made with nutrient-rich ingredients. Body-loving and delicious from head to toe. Come and join the party.