After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.

VIRTUE

VIRTUE
Recovery Shampoo

140.00 SAR
Originally : 200.00 SAR -30%

Exclusive

30% Off
VIRTUE
Recovery Conditioner

147.00 SAR
Originally : 210.00 SAR -30%

Exclusive

30% Off
VIRTUE
Full Shampoo

140.00 SAR
Originally : 200.00 SAR -30%

240ml

2 products available

Exclusive

30% Off
VIRTUE
Flourish Shampoo for Thinning Hair

59.00 SAR
Originally : 85.00 SAR -30%

60ml

2 products available

Exclusive

30% Off
VIRTUE
Flourish Conditioner for Thinning Hair

66.00 SAR
Originally : 95.00 SAR -30%

60ml

2 products available

Exclusive

30% Off

Treatments & Stylers

VIRTUE
Dry Shampoo

122.00 SAR
Originally : 175.00 SAR -30%

128g

2 products available

Exclusive

30% Off
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Healing Oil Protects | Shines | Mends

86.00 SAR
Originally : 124.00 SAR -30%

20ml

2 products available

Exclusive

30% Off
VIRTUE
Un-Frizz Cream

52.00 SAR
Originally : 104.00 SAR -50%

Exclusive

50% Off
VIRTUE
6 IN 1 Styler

119.00 SAR
Originally : 171.00 SAR -30%

Exclusive

30% Off
VIRTUE
Flourish Density Booster

93.00 SAR
Originally : 133.00 SAR -30%

60ml

2 products available

Exclusive

30% Off