Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.

Brows
Brows
Up your eyebrow makeup game with our collection of essential eyebrow pencils, ink stains, gels, powders, and brushes
Foundation
Foundation
Get the best foundation with Urban Decay’s Stay Naked lineup, designed with every skin tone in mind
Prime & Set
Prime & Set
Make your makeup smudge-proof, transfer resistant, and last all day with our iconic and bestselling All Nighter collection
Vegan & Cruelty Free
Vegan & Cruelty Free
We’re committed to making as many vegan products as possible. Vegan formulas are kinder to the earth, and they contain zero animal-derived ingredients or by-products.