Born in tech and science.

By always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world.

Committed to sustainability.

The brand is committed to making a positive impact in 3 major areas: water use, packaging & energy circularity, and product transparency.

Always elevating the profession.

L'Oréal Professionnel leads professional hair beauty with trailblazing spirit, science, and sustainable tech, shaping a future of innovation.