DISCOVER THE ALLEGRA COLLECTION

Allegra unites the colorful, superlative emotions of the Italian lifestyle and the one of a kind glamour of Italian women in an innovative journey. Consisting of five exhilarating fragrances and five Magnifying essences, Allegra invites you to experience the Roman passion for life firsthand by styling a personal scent, a statement fragrance as unique and bold as Bvlgari itself.

SELECT YOUR OLFATIVE EMOTION

Your personalized scent starts here. Bvlgari introduces a personalized fragrance experience. To style your scent, first choose one of the five eaux de parfum in the core collection, then # MagnifyForMore to give a personal touch.

MAGNIFY FOR MORE

Select your Magnifying signature and use it together with the Eau de Parfums to exalt a specific facet of your personalized fragrance.