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Love this product! After just one wash my hair feels great! I love the shade of blonde after I use this shampoo. I highly recommend trying this!

It works!

I have officially used this shampoo 4 times within the last 2 weeks, leaving it in for 4-5 minutes each time and i can definitely see a difference. My hair went from extremely brassy to a cooler blonde, it even feels more smooth and less damaged. Sadly I don’t have any before photos, I’m sorry!!

a must buy

Best purple shampoo I’ve ever bought. The purple mask or conditioner is just a plus that helped my brassy yellow tones

These products are absolutely amazing especially for blonde hair. Definitely would recommend.

I have super blonde hair and this is a life saver! It’s absolutely amazing and it works so so fast

love this product!!! not sure what the old formula was like since i’ve been purchasing the new formula, but it def makes my hair soft and stronger. i recommend purchasing with the conditioner that comes with it! makes all the difference with your blonde hair :)

New Formula does Nothing

I’ve been using this product along with the conditioner for years and loved it. However the New Formula does nothing. I no longer see the difference and brightness the old formula used to bring. Don’t plan to ever repurchase.

I have been using this product for 5 years and love it! Never have any brassiness. Gives you the look of freshly coloured hair.

Bring back the old formula

I loved the old formula, but this new formula is awful! It left my hair dry and yellow!

Not Sulfate Free

I thought this would help lighten my naturally blonde hair, and it did, but marginally. This also did a number on my hair because of the sulfates. I used the conditioner too.

save your money

honestly not sure how this shampoo has such good reviews, did absolutely nothing for my hair. never toned it well if it toned anything at all, and when it did somewhat change my hair it was super uneven. recommended by an employee too

Amazing!!!!

Amazing it’s so soft and hydrating yet neutralize my brassy blonde highlights! The new formula is worth it (: